About the builder behind the work.
Executive-level marketing leadership with 20+ years building growth systems across B2B SaaS, HR tech, fintech, payments, and AI-enabled platforms.
Daniel A. Brown
I build marketing engines that connect strategy to execution and reporting with clear accountability to pipeline, revenue, and adoption.
Based in Nashville, my work centers on turning marketing into a predictable revenue driver. Experience includes demand generation, positioning, lifecycle strategy, and analytics across complex sales cycles and procurement-driven environments.
My operating principle is simple: creative without positioning fails, strategy without execution stalls, and execution without reporting erodes trust. The focus remains on alignment between strategy, delivery, and measurable outcomes.
Experience Snapshot
A quick scan of roles and outcomes across product, growth, and revenue marketing.
Founder — Worqrs
Product, Growth & Marketing Lead • Nov 2025 – Present
Founded and built a modern HRIS and workforce execution platform designed for operational clarity — integrating HR, PTO accrual logic, task management, scheduling, and per-seat subscription billing.
Vice President of Marketing — APS
Apr 2024 – Nov 2025
Owned and scaled end-to-end marketing and demand generation with direct accountability for pipeline and revenue impact. Delivered 228% YoY MQL growth, increased marketing-sourced ARR 89%, and increased average deal size 72%.
Senior Director of Marketing — Catalis
Jan 2019 – Mar 2024
Led marketing across a portfolio of SaaS and payments platforms following aggressive M&A activity. Built centralized demand and analytics infrastructure supporting 35+ acquired entities and produced multiple high-ROI campaigns.
Director of Marketing — Value Payment Systems (VPS)
2012 – 2018
Led B2B and B2C marketing for a high-volume payments platform serving government, enterprise, and consumer markets, including partner and co-branded initiatives.
Principal / Founder — CompanyZero Marketing & Design
2003 – 2012
Founded and led a full-service marketing consultancy delivering strategy, creative direction, and demand programs across technology, healthcare, higher education, and professional services.
Education
Formal training in communication, strategy, and design.
Master of Arts — Political Communication
Norwich University
Bachelor of Fine Arts — Design Communication
Belmont University
Let’s Talk
If you’re building pipeline, launching a product, or tightening a GTM system, I can help.