Experience that drives outcomes.
Senior marketing leadership focused on strategy, execution, and accountable growth systems.
Executive Summary
A practical, outcomes-driven marketing leader who bridges strategy and execution.
Roles & Leadership
Selected senior roles that reflect the type of work I deliver today.
Vice President of Marketing — APS
Led strategic marketing, positioning, and multi-channel demand generation. Built systems connecting messaging, execution, and reporting across stakeholders.
GTM • Demand Gen • Lifecycle • Sales Alignment • Reporting
Senior Director of Marketing — Catalis
Developed integrated marketing programs supporting pipeline growth and conversion readiness. Strengthened narrative consistency and enablement across channels.
Positioning • Campaigns • Content • Enablement • Measurement
Founder / Builder — Worqrs & Sonic DIY
Built and marketed software platforms from concept through launch. Owned product marketing, UX, messaging, and growth experimentation.
Product Marketing • UX • Brand • Acquisition • Messaging
Product Screenshots
Live product interfaces and system architecture.
What I’m Known For
Consistent themes across my work.
Strategic Clarity
Positioning and GTM plans teams can execute.
Systems Thinking
Lifecycle and demand built as engines.
Accountability
KPI rigor and measurable outcomes.
Platforms & Capabilities
Modern tools and execution capability.
Growth & Demand
Lifecycle • Paid • CRO • Funnel Reporting
Creative & Content
Brand • Web • Assets • Case Studies • Enablement
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